First Trade Fair of 2026: "Vičiūnai Group" participates in Marca by BolognaFiere
Vičiūnai Group begins 2026 with a significant presence at one of Europe’s most important private label events, Marca by BolognaFiere, held in Bologna, Italy.
Each year, Marca by BolognaFiere brings together leading retail chains, manufacturers, buyers, and solution providers from around the world. The event takes place at the BolognaFiere exhibition center—one of the largest and most modern in Italy. Thousands of business professionals from Europe and other regions meet here, creating a unique platform for dialogue between retail and industry.
The 2026 edition confirms Marca’s steady growth and increasing international importance. The exhibition spans as many as 10 halls, with the exhibition area increasing by 19% compared to previous years. A total of 1,540 exhibitors are participating, including 28 retail chains with their own stands. More than 25,000 visitors are expected, including over 5,000 qualified buyers from Europe, the Middle East, North Africa, North and Latin America, and Asia. This scale further strengthens the position of Marca by BolognaFiere & ADM on the international trade fair map—it is the only exhibition where retailers are not only buyers, but also exhibitors and active initiators of dialogue with manufacturers.
By participating in Marca by BolognaFiere 2026, Vičiūnai Group presents its expertise and tailor-made solutions for private label development, strengthens existing partnerships, and actively seeks new cooperation opportunities in international markets. Such events provide not only visibility, but also a strategic opportunity to better understand market dynamics, customer expectations, and future directions of the private label sector.
“Marca by BolognaFiere represents a key strategic moment for us. Being present at an event where retailers and manufacturers engage in direct, meaningful dialogue allows us to better anticipate market trends and reinforce our role as a reliable private label partner. The continued growth of private label across Europe confirms that our long-term strategy—focused on quality, innovation, and flexibility—is aligned with the evolving needs of our customers,” said Giovanni Troisi, CEO of VG Italy.
Marca by BolognaFiere also stands out as the only exhibition in Italy fully dedicated to private label products, covering both food and non-food categories. It showcases innovative production solutions, advanced packaging concepts, and the latest market trends, providing valuable insights into the evolving needs of retailers and consumers.