VIČI "Gyoza" food truck joins the “Ciudad de la Raqueta” music festival in Madrid
This summer, the VIČI brand is taking another important step in strengthening its position in international markets by participating in one of Spain’s summer events with its "Gyoza" food truck.
The festival takes place from June 12 to June 21 and, for ten consecutive evenings, invites visitors to enjoy music, great food, and a vibrant summer atmosphere. Every day from 6:00 p.m. until midnight, festival guests can visit a dedicated food area, where the VIČI "Gyoza" food truck is proudly serving its products.
Here, visitors have the opportunity to taste one of the fastest-growing specialties of Asian cuisine - "Gyoza". During the festival, three perfectly balanced varieties are available: chicken, beef, and vegetable "Gyoza". Each portion is freshly prepared on-site, allowing festival-goers to enjoy hot, crispy, and delicious "Gyoza" dumplings made right before their eyes.
The VIČI food truck is one of six food trucks participating in the festival. In addition, the venue features six food and beverage corners offering a wide variety of drinks and dishes. While the competition is strong, this environment provides an excellent opportunity to introduce our products to a new audience and showcase what makes VIČI "Gyoza" stand out.
Why is this important for us?
Spain hosts more than 1,000 music festivals every year, and the industry generates over €700 million annually. These events are not only major entertainment attractions but also important platforms for business development and brand communication, offering a unique opportunity to engage directly with consumers.
By partnering with HORECA professionals who prepare our products on-site, we aim to further increase awareness of the VIČI "Gyoza" brand in Spain, expand the community of "Gyoza" lovers beyond supermarkets and social media, and build direct connections with consumers. The festival also provides a valuable opportunity to explore new sales and communication channels, gain deeper insights into consumer preferences, and assess the potential of music festivals as a platform for growing our product category.
Participation in the Ciudad de la Raqueta Festival marks another important step in strengthening VIČI "Gyoza" position in the market and driving further growth of the category. We believe that direct consumer interaction, the opportunity to experience our products in a unique festival setting, and authentic brand experiences will help increase both brand awareness and popularity.
From supermarket shelves to live music stages, this summer VIČI "Gyoza" is going where life happens.