Vičiūnai Group presents product innovations at the international "Polfish" trade fair in Poland
From 9 to 11 September, Vičiūnai Group is participating in Polfish, the international fish and food products trade fair held in Gdańsk.
With a history spanning more than three decades, "Polfish" is considered one of the most important fisheries sector trade fairs in Central and Eastern Europe. This year’s event is particularly symbolic for Vičiūnai Group: while the exhibition celebrates its 35th anniversary, Vičiūnai Group will also mark its 35th birthday this Friday.
This is Vičiūnai Group’s third time participating in the exhibition. This year, the company is presenting visitors with a wide range of VIČI products, including surimi, herring, salmon, shrimp, breaded products, pancakes, Gyoza and Khinkali dumplings. According to the team in Poland, particular attention is being paid not only to well-known products but also to new additions and products and formats developed specifically for the HoReCa sector.
One of the new products presented at the exhibition is smoked herring pieces in three flavours: Original, Scandinavian and Pepper.
“Polfish is an important opportunity for us to meet key customers and partners in the Polish market, present our products and innovations, and gain a better understanding of market needs. Poland is a strategically important market for Vičiūnai Group, which is why we want to highlight our broad product range at the exhibition – from surimi, herring and salmon to dumplings and other products. It is also an excellent platform for strengthening existing partnerships and discovering new business opportunities,” says Erlandas Kanapeckas, Head of VICZIUNAI-POL.
Visitors to the exhibition can not only discover the products but also taste them. A professional chef at the stand is preparing snacks made with surimi, salmon, herring, Gyoza, Khinkali, pancakes and seafood in live cooking demonstrations. This allows guests to discover the various ways in which the Group’s products can be used in a modern HoReCa kitchen.
Participation in the exhibition provides an opportunity to meet representatives from the retail, wholesale, HoReCa and distribution sectors, strengthen existing relationships and establish new business contacts. Polfish is also an important platform for market dialogue, enabling the Group to monitor industry trends, assess changes in consumer needs and explore new sales opportunities.