From Japan to the USA – Viciunai Group Traveled Across Three Continents in Just a Few Months
At the beginning of 2026, Viciunai Group reached a record pace by participating in as many as 13 international food industry exhibitions, which became not only a platform for product presentations but also for strategic business decisions. VIČI products, showcased around the world, were introduced to nearly one million visitors who had the opportunity to taste them at the largest international food industry exhibitions worldwide.
A Year of Exhibitions Without Borders: Growth Across Different Continents
This year’s exhibition route stretched across different continents and markets – from Asia to the Middle East and the heart of Europe. The year began in Italy, where the company presented its expertise and tailored solutions for private label development, establishing important connections with regional partners.
Later, the focus shifted to Dubai, where Viciunai Group participated for the first time this year. This is a market where the premium segment, innovative solutions, and exceptional product quality are particularly important. This stage opened new opportunities in the Middle East region and allowed the company to better understand local consumer expectations.
The journey continued with exhibitions in Germany, Greece, and Belgium, as well as in rapidly growing markets such as Croatia and Hungary, where increasing attention is being given to flexibility, fast product development, and competitive pricing. One of the most significant stages was the United States, where competition remains among the highest in the world and customer expectations are exceptionally demanding, requiring continuous innovation and a strong value proposition. It was in this market that the company not only established new business contacts and strengthened relationships with partners, but also participated in the Seafood Excellence Awards, gaining visibility among thousands of industry leaders.
At the beginning of spring, the exhibition cycle started in Asia – Tokyo became the symbolic highlight of this stage, showcasing cutting-edge technologies, high-quality standards, and exceptional attention to detail. Viciunai Group brought a wide product assortment to this exhibition, tailored both for the retail segment and the HoReCa sector.
Finally, in April, Viciunai Group concluded this intensive period with a strong finish at exhibitions in Canada and Barcelona. At the international Seafood Expo Global 2026 exhibition in Spain, the company received the prestigious “Best Retail 2026” award for its naturally flavored VIČI smoked herring pieces.
Global Expansion Gains Momentum: Results Opening New Markets
During this intensive exhibition period, hundreds of business meetings took place with partners, distributors, and retail chains, while thousands of exhibition visitors tasted VIČI products. These results not only help strengthen existing positions but also open doors to new export directions.
“We have never reached such a pace before – three continents visited within just a few months. Every market is different, so exhibitions are the fastest way for us to understand consumer needs and respond immediately,” says Dainius Matijošaitis, Head of Sales and Marketing at Viciunai Group.
According to D. Matijošaitis, this year’s experience also clearly revealed global trends. In Asian markets, demand for convenient and quickly prepared products is growing rapidly; in Western Europe, increasing attention is being paid to ingredient transparency and quality; while in the Middle East, the premium segment remains strong. Meanwhile, the U.S. market stands out for its extremely high level of competition and demanding innovation standards.
Behind Exhibition Success – Months of Preparation and Strategic Expansion
Behind every exhibition lies intensive preparation – a team of dozens of people, a wide variety of products, logistics across countries, and carefully planned meetings. It is not just a stand at an exhibition – it is months of work, and sometimes even more than half a year of preparation, all concentrated into just a few days.
Active participation in international events is one of the most important parts of Viciunai Group’s export development strategy. The company is not only strengthening its name in already familiar markets but is also consistently looking for new opportunities for growth.
In the near future, even greater expansion in North America is planned, along with further strengthening of positions in Europe and Asia. This year’s record number of exhibitions sends a clear signal – Viciunai Group is moving purposefully toward global leadership while maintaining high-quality standards and the ability to adapt to the needs of different markets around the world.