“Seafood Expo North America 2026”: a gateway to the U.S. market and a platform for new opportunities
Last week, the “Seafood Expo North America” held in Boston once again confirmed its status as one of the most important seafood industry exhibitions in the world.
An event that brings together thousands of industry professionals each year has become a key meeting point for both suppliers and buyers seeking new business opportunities and innovative solutions. The “Vičiūnų Group” team also participated in the exhibition, presenting its most renowned and globally recognized products.
A global platform for growth
This exhibition is not just a product showcase, but also a strategic platform for companies aiming to expand into the North American market. It brings together retail chains, restaurant representatives, food suppliers, and decision-makers from around the world.
More than 1,200 companies participated in the event, and the exhibition continues to grow year after year. Over the course of three days, participants had the opportunity to present their products to an international audience, establish new business connections, explore the latest market trends, and observe innovations in processing, packaging, and logistics.
Why is it important to be here?
Egidijus Stankus, Head of “VG Trading USA,” a company within the “Vičiūnų Group,” emphasizes that this exhibition is a unique opportunity to gain visibility:
“SENA is the only place where all the major market leaders meet. There is simply no alternative channel – it is the only way to be visible,” says E. Stankus, Head of the company in the United States.
Participation in an event of this scale not only allows companies to present their products but also strengthens brand awareness in markets where they are still establishing themselves.
Products and innovation in one place
At the exhibition, we presented a broad and strategically important product portfolio – from a variety of seafood to innovative, high value-added solutions. The main focus was on our core categories: Gyoza dumplings, salmon, and surimi products – items that currently shape our competitive advantage in international markets.
In addition, we showcased other important product lines, including pancakes, breaded products, herring, white fish, and retail-ready solutions tailored to meet the needs of different markets.
A live experience with a chef
A key part of the stand was live tastings led by chef Terry Byrne, who has extensive industry experience. With more than 20 years in the food sector, he not only presented the products but also demonstrated their application in a real kitchen setting.
“Working with VIČI products has been a truly enjoyable experience – they are versatile, easy to use, and allow you to achieve high-quality results quickly. SENA is a great platform to show that a good product can truly inspire chefs,” says Terry Byrne.
Such demonstrations allow visitors not only to see but also to taste the products, significantly enhancing their impression and decision-making.
Innovation and competitions
During the exhibition, the “Seafood Excellence Awards” competition highlights the most innovative products on the market. Although this year’s products did not reach the finals, participation in the New Product Showcase provided an opportunity to be noticed by thousands of industry leaders.
This is an important step in developing innovative solutions and strengthening positions in a competitive market. Participation in such an event allows the “Vičiūnų Group” not only to increase its visibility but also to actively shape its future strategy.