What type of pancakes do Lithuanians prefer?
Pancakes are one of the oldest and most popular flour-based dishes, known and cooked almost everywhere in the world. Some prefer thick and fluffy American-style pancakes, while others favor thin, light, and crispy French-style crêpes.
In many cultures, pancakes have long symbolized the sun, and their recipes were greatly influenced by nature and climate. In summer, thinner pancakes with seasonal berries were popular, while in winter, thicker, heartier pancakes topped with bacon, meat, or other rich additions were favored. It's said that the first pancakes were made with wild bird eggs, with flour ground by stones, and the pancakes themselves cooked on heated stones. Fast forward to today, making your favorite pancakes is much simpler, or you can simply choose your favorite flavor from “Viči” pancakes and heat them up!
What's more, these pancakes are not only convenient but also of the highest quality – they are made without palm oil, genetically modified ingredients (GMOs), flavor enhancers, or artificial colors.
Among the most popular “Viči” pancakes with customers are the plain ones without filling, or those with chocolate or strawberry fillings. In Lithuania, pancakes with cottage cheese filling are also extremely popular. For those with a sweet tooth, there are options like berry, caramel, apple, or cinnamon-filled pancakes. This year, based on your favorite flavors and global trends, we’ve prepared a new option – pancakes filled with passionfruit and mango. These have been gaining popularity not only in Lithuania but also in Estonia and Germany. But it's not all just for those with a sweet tooth – “Viči” also makes savory meat-filled pancakes, which many of you have likely tried.
In both pancake production and other products, we pay meticulous attention to the highest quality, best flavors, convenience, and the environment! For example, the chocolate used in our chocolate-filled pancakes is sourced from cocoa certified by the “RainForest Alliance”, the world's largest initiative aimed at promoting more sustainable cocoa farming. Consumers buying products with this certification help contribute to preserving a healthy environment and improving the quality of life for farming families.
"The team's ability to adapt to different markets, needs, and eating habits is what makes our products popular, appreciated, and loved by customers in various countries. While Viči is most associated with surimi, fish, and seafood products, we also have many other successful products that hold an important place in the market. This year alone, we've already produced 27 million pancakes," says “Vičiūnai Group” CEO Šarūnas Matijošaitis.