An inspiring event, the “VIČI Masterclass” for HoReCa professionals, took place in Albania
An exceptional event took place in Albania, bringing together restaurant chefs and decision-makers in culinary solutions — the “VIČI Masterclass,” dedicated to professionals in the HoReCa segment.
A masterclass organized together with our partner, the NerAnxi Culinary Institute, became a space not only for learning but also for discovering new creative solutions in contemporary cuisine.
At the heart of the event was one of the most prominent chefs from the Balkan region, Nikola Miskovski. He shared his perspective on modern gastronomy and demonstrated how VIČI products can serve not only as convenient but also as highly creative ingredients on the plate. The chef introduced innovative recipes that combined efficiency, speed, and refined visual presentation.
A strong focus was placed on practicality - particularly on how to prepare restaurant-quality dishes quickly, without compromising on quality or visual appeal. Such solutions are especially relevant in today’s HoReCa market, where not only taste but also speed and flexible product application are essential.
The core of the event revolved around the concept of “Creative cuisine.” Participants were encouraged to experiment, explore unexpected ways of using products, and adapt them to different menu formats - from appetizers to main courses.
Initiatives like this not only inspire professionals but also strengthen VIČI’s position within the HoReCa segment. Live product demonstrations, real-life application examples, and direct interaction with chefs help build trust and promote integration into professional kitchens.
The strong interest in the event once again confirmed a clear trend: innovative, easy-to-use, and high-quality products are becoming an integral part of modern cuisine.