Flavours, experiences, and a strengthening connection with the HoReCa sector – “Viciunai Group” in Albania
“Viciunai Group” has taken another important step in strengthening its position in international markets—this time by participating in the “HORECA Expo Albania” exhibition held in Tirana, Albania.
At a 25 sq. m stand, “Vičiūnų Group” showcased a wide range of its products, placing special emphasis on the HoReCa segment. Visitors had the opportunity to explore various product lines- from surimi products and salmon to culinary solutions and the rapidly growing “Gyoza” range. The “Gyoza” tastings, in particular, attracted significant interest and became a true highlight of the stand. The exceptional quality of these tastings was ensured by the team of chefs from the Neranxi Culinary Institute.
“At the HoReCa exhibition in Albania, we introduced the ‘Viči’ brand and our product lines, inviting visitors to try our renowned ‘Gyoza.’ The Neranxi Culinary Institute chefs contributed to their preparation, ensuring professional presentation and a high-quality experience,” says Dovilė Valčiukienė, Marketing Manager at “Vičiūnai” ir Ko.
The professional chefs not only guaranteed impeccable presentation but also helped create an authentic gastronomic experience, allowing visitors to better appreciate the taste and application possibilities of the products. Participation in the exhibition proved to be an excellent opportunity not only to present the products but also to strengthen the visibility of the “Viči” brand. Direct interaction with market professionals, live tastings, and a high-level presentation further reinforced the company’s image as a reliable partner.