Viciunai Group at Internorga 2026: taste that creates business opportunities
The Internorga 2026 exhibition in Hamburg once again confirmed that participating in it is not just about showcasing products, but also about the ability to create an experience that stays in visitors’ memory.
The five-day event brought together food industry professionals, suppliers, and decision-makers from around the world, aiming not only to showcase their products but also to establish valuable business connections. What sets this exhibition apart is its strong focus on the Foodservice and Catering sectors – it is a meeting point not only for manufacturers, but also for representatives of restaurants, hotels, and wholesale businesses. For this reason, participation becomes a strategically important step for companies seeking to strengthen their position in international markets.
Tastings and visitor engagement
This year’s event placed strong emphasis on presenting products through experience. Visitors were not only looking for high-quality ingredients, but also for ideas on how to integrate them into their businesses.
This was clearly reflected at the Vičiūnai Group stand, which was designed to naturally invite visitors to stop, engage, and taste. Live tastings became the key attraction, allowing products to be experienced through flavor and real-life application.
An experienced chef, who has been collaborating with Viciunai Group for several years and regularly participates in international exhibitions, showcased distinctive product preparation and presentation solutions. This gave visitors the opportunity not only to taste the products, but also to see firsthand how they can be successfully integrated into a professional kitchen.
Exhibition highlights: VIČI stand favorites – Gyoza and shrimp
According to the VIČI team, the products that attracted the greatest interest were Gyoza and shrimp – exactly the types of products that meet modern consumer expectations: convenience, versatility, and high quality.
The stand also featured a wide range of VIČI products, including surimi, breaded items, frozen and smoked salmon, Xiao long bao, smoked mussels, and herring fillets.
As noted by the team representing Viciunai Group, a clear trend emerged during the exhibition: the market increasingly values solutions that save time without compromising quality. Visitors showed strong interest in products that are easy to prepare while maintaining a high standard of taste and presentation. It was also observed that visual presentation and the opportunity to taste products have become key factors in decision-making.
For Viciunai Group, Internorga 2026 was not only an opportunity to present products, but also a platform for dialogue about market changes, customer needs, and future directions. New contacts were established, relationships with existing partners were strengthened, and valuable insights were gained – all contributing to clearer and more confident planning of future growth.